Lux for Real Geeks is here

The next level implementation for Real Geeks websites is finally here.

We are so excited to finally help take your Real Geeks website to the next level. For over a year we have been rethinking what it takes to have an incredible, high-converting, luxurious real estate website in 2022. After tons of tweaks, research & development, and an overly ADHD approach — we are finally happy with this product and we want to share it with you.

Why Real Geeks?

We truly believe that to this day Real Geeks is the best all-in-one solution for real estate agents. The value is the best at $300 per month — you get a fantastic CRM, drip system, IDX website, and everything else you need to run your real estate business. IDX websites have made massive strides over the years with products like Luxury Presence, Real Estate Webmasters, and more. And because of our love for Real Geeks, we decided to give you the front end fire power to really stand out amongst a sea of luxury agents in your respective market. With Lux, this is the perfect marriage between incredible front end execution and incredible software.

Why Lux?

Lux is designed to help your users navigate efficiently with style, truly establish you as a local authority, and persuade your traffic to convert at a much higher rate than before in turn. Whether you like it or not, your clients/potential leads are all using apps like Redfin, Zillow, etc. If your front end experience has a big discrepancy between these sites in 2022, users will be less likely to use your site. Plain and simple. In fact, your user experience on Real Geeks site is crucial to your conversion. You can drive all the traffic to your site that you want, but if your UX isn’t robust enough, it will increase your bounce rate. We believe that UX and SEO need to go hand in hand, and that’s why we built Lux.

Just a few things that Lux will do to your Real Geeks website

Here are a couple features + benefits you can expect when we redesign and implement Lux on your Real Geeks site. Please visit the official page to see everything else.

• Lux Bar

  • The Lux bar is similar to Redfin’s bar. It’s the main search bar that is at the top of most of your Real Geeks pages. There is a type tab, a estimate tab that users can type in their address and generate a home valuation, and a seller request form to generate seller leads. Upon clicking each tab, it will switch the header text to inform the user of the benefit of continuing with the call to action.

• Lux Nav

  • The Lux nav has an incredibly intuitive sidebar and top navigation that resizes beautifully on both desktop and mobile. There are two call to actions placed nicely on the top of the sidebar, and the top navigation on mobile can also be seamlessly edited through the Real Geeks backend.

• Fully customizable lead forms (No external software needed)

  • You seriously read that right. No more basic contact forms that only capture basic details. Want to capture all the information needed for a seller lead? No problem. All Lux packages include buyer/seller pages and forms that collect information that YOU want. This all works within Real Geeks, and it’s been engineered for ridiculously cool automations. The possibilities are endless, friends.

• Smart Sign-In Forms

  • Depending on the users action, the sign-up forms will populate a different message to help further increase your conversion. For example, if a potential lead tries to favorite a property, instead of displaying “Sign Up For an Account” like it usually does, it will display “Save this Seattle property to your favorites”. If they click “Schedule Tour”, it will display “Tour this Seattle home with us” with a custom message below it. It’s truly smart. We really think it will increase your conversions from the get go.

• Lux Area Pages

  (up to 5 complimentary, more available through SEO packages or separate area page packages)

  • Imagine area pages that are just as luxurious as your homepage — but has the functionality and lead converting capability that an ideal area page has. Area pages shouldn’t be so basic and bland. Since area pages usually garner traffic from search engines, that page is your first impression of your site and probably the only opportunity you have to capture said traffic.

• Smart Lead Account Section

  • We place these sections both on the homepage and the footer. It’s a section that displays important account links for when a user is logged in. If the user is not logged in, the card will be replaced with a “Sign Up for an Account” card with benefits to persuade a user to login. It also includes buy/sell/home valuation call to actions right next to it. Since it’s always in the footer, users can always quickly access these links and call to actions from any page. We find it an amazing addition to really spruce up the experience.

• Make an Offer Forms

  • From inception, we have been adding these forms to our Real Geeks clients websites. It’s exactly what you think it is — a form added to every listing on your site as a call to action to make a mock offer. The user can adjust what price they would offer, if they are working with an agent, and if they are pre-approved or paying cash. Lux also will detect if the listing has been sold or pending, so the form will adjust for each. Genius right?

• Listing Result Call to Action Blocks

  • These blocks are added into our listing grid as call to actions. These are fully customizable, and due to being placed on the primary page that most of your traffic is going to spend their time, it will immediately make an impact to your conversions. Most of our clients opt for a link that directs to the home valuation page, with a message that writes “Thinking about selling?”. The possibilities are endless.

• Open house login portal

  • Exactly what you think it is. We have added the ability to transform any live listing on your Real Geeks site into a open house login portal, with a click of a button. This will display the first image in the background of your screen (preferably iPad, right?), with a login form. Once your open house guest logs in, the screen will refresh and the fields will be cleared for the next open house guest. No more external software needed, this works right within RG!

..and so much more… this is just grazing the surface.
There is so much to dive into with Lux. We would love to do a demo for you if you want to see everything that is possible with our new service. Can’t wait to connect with you.